So by now I assume everyone has seen or at least heard of the infamous Gillette advertisement targeting toxic masculinity. In response to it I have invented a new challenge. To grow your facial hair out as much as possible for the next year. For one whole year do not shave or groom your facial hair no matter what people tell you. What's more masculine than a beard? Nothing. Take back our masculinity by not shaving and showing it off for the world to see.