In the corporate worl it's not uncommon to see companies hire expensive consulting assistance, pay exorbitant sums for common sense, and searching for answers to simple questions. A common feature of such companies is that regardless of the quality of advice they get, they attempt to implement it, often with fanfare, only to find themselves compromising and backsliding within a few months. This is not only detrimental to the employees, management and shareholders but also a gigantic waste of corporate funds. In my latest appearance on the Mark Baxter Podcast, this was a topic that came up for discussion between Mark, Rollo of therationalmale.com and myself.

One can observe that former PUA gurus such as Style and Mystery, along with men such as Tucker Max (Natural Jerkboy) over time have found themselves forgetting the very lessons they sought to instill in men a decade ago, only to embrace the blue pill, and moving into "relationship advice". As Style aptly points out in "The Game" his journey as a pick-up artist did teach him how to pick up and bed women, but he found himself unlearning much of it to make the relationship with his oneitis work. He also tells the story of Mystery being deep in depression over his inability to make things last with his oneitis of choice.

In a tweet a while back I made the analogy that the red pill is like diet and exercise, the second you stop doing it, you start the backslide to your old self, and this is a phenomena that can be observed in many men who adopt PUA scripts or red pill ideas only to discard them over time when convenient. To some extent this forms the foundation of the purple pill, where the core premise is that if you are only aware enough of red pill principles you can attain the paradise presented by the blue pill illusion.

The Scripts of Life

Scott Adams has referred to humans as "moist robots" and this means that we are merely running scripts for behavior that we have internalized at some point. When I refer to scripts throughout this post, it's analogous to a computer script, namely a piece of code that tells a computer to react in a certain way based on a given input.

Everyone is born with some scripts ready to run, breathing, the heart pumping blood, and various other underlying processes that are not subject to our conscious control. For obvious reasons, it would be exhausting for a person to have to consciously decide to breathe, or realizing "Crap, I forgot to pump blood for a minute there".

Then there are the learned scripts that are part of our socialization process. For those of you who have traveled a bit, the fact that you need to learn new scripts in each country/culture is a part of being one of the Romans. As a person grows up, they learn which reactions are the socially expected ones based on a given input and context. For instance, a baby learns very early that if it cries, the parents come running and attempt to attend to its needs.

A bit later in our childhood we learn about sharing, object constancy, our "pleases" and "thank yous" and various other scripts that help us function as a society. We are told that hitting people as a result of a disagreement is unacceptable, and the totality of these scripts make up the majority of our behaviors.

The average blue pill man learns that hiding his sexual intent is appropriate, he learns that he needs to buy drinks and pay on dates, he learns that he must build a life that he can invite a woman into and many other things. These various scripts make up a "good boy".

Furthermore, there are scripts that are not explicitly stated to the man that he internalized. For instance, young boys with a cluster B mother, and a meek father, will tend to internalize the scripts that their father used towards the mother. This is no different from how a woman who grows up with poor female role-models will tend to reenact these scripts in her own life.

The red pill is hard work because it requires rewriting the various scripts that over time have become highly internalized and deeply ingrained in your personal software. The red pill in this regard can be viewed as a software update to a man's existing software package, one could refer to this as "Man: Service Pack 2" that seeks to fix some of the unfortunate bugs that came with the first version of the software.

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