Think about it. A married woman has already (supposedly) landed a partner that she will spend the rest of her life with.

So, how should she take care of her looks? Minimum makeup (to look presentable), nice clothes, generally taking care of herself.

What do they really do? They are still dressed provocatively. A LOT of makeup (more than necessary). Too revealing/seductive clothes. A LOT of effort put into doing their nails/hair.

All these things done to enhance your appearance aren't done for business reasons/to look presentable. They increase their sexual worth and attractiveness. They are married, they shouldn't be doing that, and yet it seems that nowadays it's completely acceptable.