Often people who preach choice see their own success as a result of their own diligence and tenacity, that it is a sign of their unique extraordinary personal power that got them opportunities, a power that sets them apart, that others them in a positive manner, they're the elite powerful women who made it instead of the more realistic view that they were set up for success and they made the best of those circumstances, so their efforts are in the last part. 

Now they can afford to be magnanimous, because they have the security of an ivory tower to live in, they have fame, money and social status to guarantee them a pedestal to stand on, they have safety nets that catch them when they fall, yet they still keep to that status quo of palatable people pleasing feminism so they can continue to see themselves as strong women, it is self soothing and guilt alleviating to think that any kind of personal discomfort can be eradicated by simply being determined enough to keep on choosing the right way to live.

They forgo the burden of women below them and can continue to think well of themselves at the same time, it is an addictive intoxication of seeing the sliver lining instead of acknowledging there must be a cloud to even need a lining. 

https://blackilocks.com/blogs/feminism/why-choice-is-the-new-pretty-please