The sexual market is all about an individual's mating value and level of attractiveness to the opposite sex. The more attractive you are in terms of looks, resources, personal qualities etc the higher your market value will be and thus you will have more leverage.

Have you ever wondered why it it much more common for a man to chase women than vice versa? Why women tend to wait at the finish line as if they are the prize while the man has to run the whole marathon to prove himself? It's because women have figured out the easiest, fastest and most effortless way to raise their sexual market value and that is by focusing on their beauty. Putting some makeup on, fixing hair, shaving the body and doing everything else to enhance beauty is much easier and quicker to achieve than for example financial success which often takes many years of hard work.

How often do you see a woman show off her resources, wealth or other qualities to attract men? Very rarely. The most common way for a woman to advertise her value is by making herself look appealing to the eye. In that way, she visually appears to be a woman of very high value in the market, but of course that does not mean that the she (the product) is good relationship material. That's how most guys get deceived unfortunately. Women (mostly the good looking ones) are creatures of deception, they have mastered this art (the art of deception). The ugly to average women however can't rely on their looks alone and must prove their mating value by other means, just like most guys (except the hot ones).

I believe the idea that men are more visual than women is completely bullshit. It's a myth. They are just as visual as we are and yes, they value looks on men as much as men do on women. However, the only reason why they seem to be less visual than men are is because men in general are less physically attractive than women. It's much more common to find a hot woman than a hot man and that forces women to lower their standards of looks in men, otherwise most women would be up against very bad odds of finding a mate. Let's face the reality that we live in a world where everything considered appealing to the eye is usually of high value to society. That's just how humans work. The same rule applies when it comes to attraction between males and females. There are stories on reddit from hot guys describing their experiences of how much female attention they have gotten thanks to their beauty. They have a much easier time dating women and finding a partner than the average guys, it's nearly effortless for them just like it is effortless for hot girls. They experience very similar advantages as hot women do. Most women actually want to fuck hot guys, believe it or not. They do not want a guy they consider a turn off visually, they will not look forward to have sex with that kind of guy. So, looks do matter regardless if you are a male or female. The one you are intending to have sex with needs to be a turn on to your eyes whether it's a male or female.

The very first thing two strangers notice about each other is physical appearence, everything else is unknown unless both of them decide to get to know each other on a deeper level... a process that takes time. A woman knows deep down that the most effective way for her to rise her perceived sexual market value is to improve her looks. No wonder why most of them spend a lot of time on their physical appearence, because it simply pays off and gives them huge advantage over men and less attractive women in the sexual market. By enhancing her looks she can go from a 5 to maybe an 8 or 9/10 in value. This enables her to become a chooser instead of being the chaser and thus enables her to wait at the finish line. By looking beautiful she can make herself seem valuable and attractive everytime she goes out in public and show herself... making tons of guys drooling over her. Her beauty does the job for her, she does not have to do much else. Actually in reality, most women naturally look pretty ugly. You can google pictures of celebrity women before and after makeup, what a big difference.

Thanks to this, women's average value in the market has become inflated to the point that the odds are now in their favor. So, what can men do with this information to make the sexual market more balanced between the two genders? Well, the only three options I can see is:

  1. Men all over the world starts to focus more on their beauty, like women do. In other words using the same trick as women have been doing for a long time. Society putting the same high standards of beauty on men as it does on women.

  2. Those men who wants a relationship keep doing what they have been doing and start focusing on dating women in their league instead of going for the hot ones. Average women for average men and hot women for hot guys.

  3. Don't bother playing the game and choose to stay single without participating in the market, which is what most MGTOW men seem to be doing. Easier said than done though. Are you really willing to go against your nature and desire to find a mate and have access to love, intimacy and human touch?

That's pretty much all I have to say about this topic. My aim with this post was to share my thoughts about why the dating market is the way it is and the fact that women choose the easy path to raise their value while men generally take the much harder and longer path to do the same. I also wanted to bring awareness to the myth that women care less about looks than men do.

I won't provide a tl;dr for you because this post has some important details and it's worth to read the whole thing. Don't be lazy.