Agency creates "World's Toughest Job" ad for dads, reinforces gender roles.

DavidByron2 · 2014-06-05T16:04:29+00:00

Both adverts are aimed at women. Women are the ones who spend all the money and that is why adverts are almost always aimed at women. The only reason they even took notice of criticism that the mom advert was sexist (this article calls that criticism "annoying") is that some women were saying it. However for the most part the advertising industry assumes women want to see dads portrayed as idiots so that is what they give them.

I dare say they know their audience and this stuff is tested before they put it out there. The reason women tend to like seeing dads portrayed as idiots is probably because women become extremely threatened at the idea that dad might be a better or equal parent with them. Legally and socially the assumption is that dad is at best a hopeless adjunct to the mom.

There's never been any attempt by feminists to make women give up their monopoly on their status of number one parent and only important parent. On the contrary they've helped build it up ("tender years"). There's no "nice" feminists saying women need to allow men to hold positions of power within women's traditional sphere of influence. There's no demand for men to be 50% of the power holders within women's sphere as there's a constant drum beat demanding the reverse.

2014-06-05T15:51:49+00:00

For Mother's day, this ad agency created a spot called "World's Toughest Job," designed to show how hard it is to be a mom. This was their spot for Father's Day, which uses typical advertising stereotypes for dads. Despite the heartfelt ending, I had a huge problem with the "buffoon" dad stereotype used in this spot.

Title	Agency creates "World's Toughest Job" ad for dads, reinforces gender roles.
Author	[deleted]
Upvotes	5
Comments	8
Date	June 5, 2014 3:48 PM UTC (12 years ago)
Subreddit	Posted in /r/MensRights
Original Link	https://old.reddit.com/r/MensRights/comments/27e1sx/agency_creates_worlds_toughest_job_ad_for_dads/
Archive Link	https://theredarchive.com/r/MensRights/agency-creates-worlds-toughest-job-ad-for-dads.999640 https://theredarchive.com/post/999640

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