Decided to go into the AskWomen forum, and ask them to define what "love" was to to them. I typically get my posts locked by them, because, "trigger warnings". Whatever. These are the responses I got.

https://www.reddit.com/r/AskWomen/comments/4i0zh0/what_is_your_definition_of_love/

My favorite is "...so is self interest bad or good? You can't seem to make up your mind."

It got locked before I could respond. No, in fact self interest is NOT bad or good. In my opinion, good/evil are creations of humanity. Just like laws. But if a male grows up, thinking women are completely altruistic, and love men for their personalities, how much time would a man waste trying to show her his "great personality" in an attempt to win her over, when all it really took was a few $100 bills.