It is Friday morning, and we ask Chad: “Hey, what are you up to tonight?”

Chad replies, “My fraternity brothers and I are having 200 people over to party. At the end, I will have sex with one of the hottest girls in the school. Then, I’ll make the pledges clean everything up. It’s going to be awesome.”

When asked the same question, Beta Bob replies, “I don’t have any plans yet. To be honest, I’ll probably end up playing Xbox by myself.”

Chad can create the superior Friday night because he and his buddies control the pleasure sources on campus. He uses pleasure to create a kind of operant conditioning chamber in which he gets to play King.

Chad provides the following "goodies" at his party:

  • Alcohol/Drugs
  • Social Status
  • Sexual Partners

Chad uses these Pleasure Forces to “drive” people on campus to hang out with him and his buddies.

If you are allowed in, you get to participate in Chad's exclusive sex-ritual. The lights are turned off, sexualized music is turned up, mind-altering substances are freely consumed, and people dance in close proximity. This is all to increase the chances of people getting laid.

Yes, sex-rituals are part of the American "college experience." We just call them "parties."

The pleasure drive is so strong that younger guys will actually agree to be Chad’s servants (pledges) and women his sex-slaves (sluts) in order to gain access to the ritual.

Conclusion

The college Chad is the white upper-middle class form of the inner city drug dealer. Both use the same insights about human psychology to gain control of the local environment.

Chad and drug dealers distribute bits of pleasure in order to force those around them into a dependent relationship.

The drug dealer gets to wear nice shoes and have some cash, but only because he is supported by a small army of zombie-addicts who give him all their money.