So I am working a stable of 3-4 girls...I am constantly lying to them about other girls, excuses for not going out, etc. I am wondering if this is blue pill behavior and I should just be telling them straight up that I am banging other girls or that I just don't want to see them that night?

What I am doing is working but feel like I am cheating somehow by not telling them like it is.

Thoughts?

EDIT: Thanks Guys, great advice.