I have quite a few friends that seem ready to swallow the red pill. They have been wronged by women, realize something isn't right, but fight actually coming to a revelation. I know it's hard to accept for some, so I want to help them out. I'll use one friend in particular as an example.

Friend: I don't care if it's "beta" or not. I don't want a ton of women. I just want a cute girlfriend who loves me and has a nice personality.

Me: I would say doing what you want regardless of what other people tell you is alpha. But 2 questions. What are you going to do to get this girl, and what are you going to do to keep her around?

Friend: KEEP? You don't control women. You just stay with her until she stops loving you.

I don't know what to do. He doesn't believe in evolutionary psychology. He says he's not urged on by an instinct to spread his seed. He understands that women aren't innocent princesses, but he still refuses to belive that the best way to treat them is not the blue pill way.

His last girlfriend left him because he got too attached, and he's disillusioned because he was doing everything he was told to. I don't get it. What is he missing to make the final jump, here?