Maybe I missing something since he advocates to be an alpha throughout his books... however he suggest some pretty beta things (imho) to do for the woman, especially at the first date... What do you think?

Be a Gentleman

Practice the following on the first date and on the 300th date. It will never grow old.

• Remember what she likes. When possible, order for her.

• Always open doors and let her enter first.

• Always stand when she enters or leaves the room (in public).

• Always let her be seated first.

• Always open her car door (Always. Tell her to wait for you to open her door – a great way to set the tone AND be a gentleman).

• When walking down a city sidewalk, walk between her and traffic.

• Help her put her coat on and off.