Ok...

I've been Friend zoned by a HB9, (from once perhaps of being in with a chance). We kissed etc a few months ago, but that has slipped further and further away. Long story...

The girl is my best friend's, fiancé's best friend. So theres no avoiding her, especially around the upcoming time of the wedding week abroad etc. I've agreed to drive hire car etc.

We also happen to go skiing together with a group of friends, which is also awkward at times as it is her chance to start telling me about the other men in her life. I usually just take it on the chin when she tells me stuff and I don't reply much. It's usually never anything more than dates and flings etc.

For a while I've been left without the opportunity to redeem myself to her, seeing and speaking to her less (ever since I started reading this sub reddit - I've realised the error of my ways etc). I think i'm too late though...

I finally got the news I'd been anticipating / dreading for a long time... (I thought I would be better prepared, but it's sent me into a state of disbelief) she's seeing someone and has been shagging him etc. If that isn't a kick in the balls I don't know what is.

I previously been trying to move on, date other girls, and generally tried to ignore her /not think about her etc, but it's impossible. I just end up comparing others to her. She always finds a way of talking to me and setting me off again. Plus I generally can't avoid her.

The guy (ski instructor ffs) she's seeing sounds like a douche, and I still reckon I'm far better suited for her. (I refuse to check his facebook etc). But this is just the denial kicking in.

I feel like I've hit a total brick wall with this part of my life. I know it's a bad case of oneitis, but it's a tough one!

I fully expect to get laid into for being such a pussy, but if anyone can share similar experiences and how to help, or any advice it would be much appreciated.

What route do I take here? Do I give up? Do I keep trying to outdo the other guy? What the fuck can I do for my mental state.

Is her telling me this info just her way of saying, 'fuck off you have no chance ever again'? Surely she knew it would hurt.