From the Stylelife email list -- lots of marketing on there but occasionally some good nuggets of info, like this one:

If you can't approach a woman you can't attract her.

To be a pick up artist even at a basic level you must remove Approach Anxiety from your mind. It's easy to push past your anxiety if you understand that it's a useless fear. It's like a piece of outdated software in desperate need of an upgrade.

For most of human history we've lived in groups of nomadic tribes. For a prehistoric man his tribe was life because he couldn't survive alone in the dangerous wild.

To preserve their existence these tribes likely had rigid social laws, enforced by alpha male tribal leaders (prehistoric AMOGs). In these tribes the mental impulse of Approach Anxiety may have served a valuable life preserving function.

Approach Anxiety was the prehistoric man's safety net for ensuring he didn't violate tribal law and upset the alpha males. When he thought about approaching a woman his brain said “Wait! Is this safe? Is she already mating with an alpha male stronger than you? And is this socially acceptable with the tribe?”

If the prehistoric pick up artist mistakenly approached the wrong woman, he risked death at the hands of her alpha male boyfriend or exile from the tribe for breaking tribal law.

Those prehistoric men with the right balance of Approach Anxiety, just enough to keep out of trouble but not too much to stop them from ever mating, passed on their genes. Their mental check system, what we call Approach Anxiety, still exists in our brains today.

In the modern world letting your Approach Anxiety impulse make your dating decisions is like trying to compute with punch-cards on a MacBook. Approach the wrong woman today and no tribal chieftain will banish you from New York City. And today's legal system and peaceful social pressure prevents angry alpha males from bashing you in the skull with a rock.

Your Approach Anxiety impulse is obsolete software, that only hinders you. It's time to rewrite your neural code for the modern age. In my next email I'll tell you more about the "software updates" you will need to use to replace that obsolete code.