Does anyone else ever feel like we should give up working for equal rights and shift our focus from Men's Rights to Men's Humane Treatment?

It would highlight the usual second-class-citizen treatment men recieve...and why not acknowledge men are often treated as expendable, as naturally inferiour to women and even as sub-human? Would we have better luck advocating men's rights the way RSPCA works for non-human's rights?

...maybe it's just a bad day though. Do any of you ever feel that way or is it just me?