I was listening to a panel discussion of Virginia Postrel's new book on glamour and was struck by the parallels between glamour and game. She identifies three primary elements needed to construct glamour (http://www.pcma.org/convene-content/convene-article/2014/02/12/the-power-of-glamour-author-virginia-postrel-on-the-enduring-appeal-of-mystery-and-grace#.Uwidk_mSySo):

1) "[Y]ou have to take whatever your audience has — these sort of inchoate desires — and you have to translate them into some image or idea of escape or transformation."

In the case of Game, this means providing an image to a woman of something she secretly wants but doesn't have--whatever those desires may be and whether or not she even realizes that she has them--and seem to be offering her a way to access it.

2) "[Y]ou have to have grace, which is the illusion in glamour. You have to hide the things that would pull people out of the moment, so you have to hide costs, distractions, flaws, difficulties."

Internal consistency in your image. It's hard to present an image of an aloof, confident, alpha male while doing something that projects desperation or subservience. You can probably think of any number of examples of this. Maintaining image is essentially maintaining frame. Not giving in to shit-tests and the like.

3) "[M]ystery. You have to leave room for the audience's imagination. You can't show too much. Mystery both enhances the grace by hiding things and it enhances projection because it's intriguing."

Mystery is, of course, a central element of good Game. Keep her guessing. Always undershare instead of overshare, and let the atmosphere and your attitude fill in details about you in her mind. It will keep her wanting to discover more about you instead of categorizing you as a known quantity.

I don't hold myself out as an expert on these topics, but I wonder we can learn something from broader studies of glamour the development of Game.