There is a common misconception out there that a man has to be an asshole to get a woman to be with him, but that isn't necessarily the case. What women like is a man who's not afraid to take a stand, even when it's against something she wants. Women test men's limits constantly and these tests are to see how far they can push the envelope with you. A lot of this happens on a subconscious level and they often don't even know they're doing it. Visualize both of you being sumo wrestlers in the ring. If she can push you out of the ring, then she will lose respect for you and believe you're weak and not a man.

Sometimes, when you guys clash and you stand strong, you will come off as rude. You might say "Sorry but I can't see you today. I haven't seen (enter name here) in a while and I'd be a bad friend to just abandon him. I'll call you when I get back." You just showed that you value your friends and that you have boundaries that you won't compromise.

She won't be happy and will complain about the fact that you're not hanging out with her, but she will gain respect for you rather than seeing you as weak. If she acts grown up about it later, reward her with affection. If she acts spoiled (and sooner or later, every girl will act out on occasion), you should withdraw your attention/affection/physical presence from her. You're not treating her bad, You're just showing her what your values are and leaving it up to her to decide if she wants to stay or to go. You'd surprised at how quickly a woman can adjust to your demands if you just show a little backbone. Most women would rather be with someone that doesn't put up with bullshit than be with an overbearing pushover.

So it's not about treating women like shit, It's simply about showing them that you can be a confident male who is not a pushover and can stand up for yourself. Like I touched on in my first thread, women have an instinctive biological need to look for these traits because it makes them feel safe and secure that they picked the right guy to let their guard down with and that their possible offspring can also be protected.

In closing, women can be attracted to nice guys, confident nice guys. There is nothing wrong with being a nice guy, the problem is knowing the difference between being a good person and being a pushover.