http://www.girlschase.com/content/complete-handbook-what-women-need

According to Chase of girlschase.com, you to address a couple needs that a woman has. What he lists seems to make sense, but I'm not sure how to address the two things that seem to be at odds with each other:

Challenging her (aka calling her out on her bullshit) and accepting her (being non-judgemental).

Isn't challenging her and calling her out on her bullshit require you to make a judgement that she's being a brat and she needs to shape up and cut it out? How do you balance between the two?