My face isnt ugly, id say its about a 7 or 8.

Lets say that me and another guy both improve ourselves and have good frame. Lets say that this guy has a better face then me (his being a 9 or 10 as opposed to my 7 or 8). Am i basically fucked? Will i always loose to guys who have better faces?

How do i maximize my facial aesthetics. Since im italian/english I have a more italian look to me. (Softer features, dark hair, decent cheek bones, thinner jaw)

What can i do? I dont want to be at the mercy of another man.