Back in 'the day', there were many: Luke Skywalker, Indiana Jones, Han Solo, Clint Eastwood, He-Man etc. Some were fictional characters but the point is that strong, masculine figures used to be common in media. Who are the male role models of our time? I feel that I would be more motivated if I had someone to look up to and think 'Yeah, he'd do that' or 'No, he definitely wouldn't do that' when making everyday decisions.