It's in advertisements, movies, television, the internet and especially music.

Look at the lyrics to "Call Me Maybe" a song that was grafted into the heads of tween age girls:

And all the other boys, Try to chase me,

(Sub 8 beta orbiters who I reject to validate my value in society)

Your stare was holdin', Ripped jeans, skin was showin' Hot night, wind was blowin' Where do you think you're going, baby?

(All of a sudden this 9+/10 male model shows up)

Hey, I just met you, And this is crazy, But here's my number, So call me, maybe!

(Based solely on your looks and SMV I'm going to whore out to you even though I don't even know you yet)

The television show Girls which is basically just a Sex in the City for girls in their twenties encouraging them to ride the carousel for as long as possible. On the show Lena Dunham who looks like an obese walking egg dated this guy and I believe is now dating a handsome doctor.

Some more examples

http://assets.nydailynews.com/polopoly_fs/1.1264120!/img/httpImage/image.jpg_gen/derivatives/landscape_635/jackman15f-1-web.jpg

http://upload.wikimedia.org/wikipedia/commons/f/f9/Matt_Damon_66%C3%A8me_Festival_de_Venise_%28Mostra%29_16.jpg