Essay:

https://therationalmale.com/2017/01/25/the-reconstruction-iii/

Excerpt:

When we consider that western cultures have consolidated on feminine social primacy, and a women’s-needs-first way of interpreting any social dynamic, things get a bit easier when you distill the intent down from a social scale to a personal scale. What’s being related in this video is the desire to socially, culturally, change the definition of what should be considered “sexy” by women in spite of all evolved arousal and attraction cues they’re subject to. The presumption this is based upon is that attraction is a social construct and therefor something that can be changed.

If a man does everything by the book, if he does everything right, if he accepts the responsibilities feminine-primacy expects of him, he can be considered an adult, and he can assume his chances of being considered ‘sexy’ by women and certainly his own wife. In so accepting this definition of his burden of performance women will appreciate the equity he accrues in the relationship by investing himself in it.

From a Red Pill perspective we see this for what it is, the old books social contract that is still being sold to a generation of men who increasingly are seeing it for the life-changing lie it is. However, I’ll have you note the final summation of the video where men are encouraged to see adulthood as getting married, becoming a father and working hard to buy a home. I could argue that there are no June Cleavers left in the world or that getting married is a high-risk, low yield gamble. I could argue that becoming a father only makes a man fall in line with the ridiculous or hated caricature popular culture has made of them. I won’t even start on the risks of the housing market.

For all of this, the desire is still a return to a social contract wherein men are conditioned to believe that they will be rewarded for doing everything right. That old school notion has become the Beta bait of the past 3 generations.