That fucking Gillette ad we're all sick of hearing about after 12 hours. It ain't what it seems.

Got into a few arguments about it, even read a Guardian article who claimed that MRA groups and the Far Right oppose it - like seriously, that's the way you needed to frame it? Every bloke I know think it's retarded, and the amount of Far Right/Alt Right folk I know is precisely zero.

I had trouble understand the cognitive dissonance required to push out a campaign like that. Why the fuck alienate your customer base like that? So we need to apply a little logic to things here: Gillette is a company, with the goal to make money. Welcome to Capitalism - they've not interest in changing the face of society (no pun intended). Everything they do is a calculated move to crack open wallets.

But as we'll see, it's not designed to crack open wallets. It's a determined push to prise open purses.

No guys like the ad. Women think it sends a wonderful message about the current plague of flawed men who don't live up to their expectations.

Decided to do a little googling. And guess what we find with a little google-fu? Women's products attract around 40% more profit than the mens lines.

Gillette have always targeted men - 'the best a man can get'. Changing their image to target the women needs to leverage off that, hence we have a male-centric advertisement, with the sole goal of attracting women to the stores.

We've just been the scapegoats, boys. They played us so they could play the women. Those retarded sheep will actually think that Gillette gives a shit about anything more than their coin, and they found a way to do it.

So don't get too caught up in it. Be pissed we get painted as the issue that needs fixing, but they ain't talking to you. They're fighting to get a foothold in a market that offers substantial profit returns from the gullible.

Capitalism at its finest. We all got played. They're cunts, but you gotta admire the audacity to sacrifice the free thinkers and independent men to appease a growing market of simps, soyboys, white knights, and far more importantly for the bottom line, women.