So it's the evening here now in Europe and I just popped to my local store (family owned, not a great selection out side of the essentials) I was one of 4 male shoppers, 1 was buying flowers (whatever they had) 1 was buying whatever box of chocolates they happened to have and the other one just looked desperate. All 3 had the look of dread that they had fucked up and were desperately trying to source the appropriate tribute last minute on the way home from work, they all oozed shame, not sure if it was because they left it to the last minute or because they were playing the game (a game they knew was bullshit) but yeah pretty fucking sad to be honest. I just got some bread, some beer and left with a grin on my face and a fuck load of pride.