"First guy" ("AF"...?)
When looking for a life partner, my advice to women is date all of them: the bad boys, the cool boys, the commitment-phobic boys, the crazy boys. But do not marry them. The things that make the bad boys sexy do not make them good husbands.
Second guy: BB/MuH eQuAL dIsHeS
When it comes time to settle down, find someone who wants an equal partner. Someone who thinks women should be smart, opinionated and ambitious. Someone who values fairness and expects or, even better, wants to do his share in the home. These men exist and, trust me, over time, nothing is sexier
Is this good advice for women? Possibly?
I think it's unintentionally great advice for men. Seems pretty clear that the first guy (dare I say AF) is the guy to be rather than the second guy (BB/MuH eQuAL dIsHeS)
After all, since no one needs anyone anymore and none of this is life or death stuff, even ego gratification is a fine basis upon which to make decisions.
And as everyone including Sandberg keeps reminding, relationships take work, so it's not like relationships are an opportunity to coast anyway. If you're going to have to grind, might as well grind to maximize.
