I can't sleep so I'm watching late-night airings of crime shows. What comes on? The Ad Council's new ad. It seems at first like something promoting father-son bonding. I don't pay much attention to it, until I hear the narrator say, "But how much time have you spent teaching him (dramatic pause) what not to hit?"

It ends with "Teach him early." then "Violence against women is wrong."

The ad: https://www.youtube.com/watch?v=Rp20J8lPy-o