Rewarding Failure is something I've seen occur between husband and wife, Men and other Men, people's family and friends I can't believe how rare the phrase, "No, that's NOT ok" has become.

How many times have you witnessed, or even said, “No it’s ok / I understand, things come up / yeah, that’s totally a good excuse to miss your deadline, you’re a busy person / that’s fine, I’ll just do it later / just let me do it, it's easier that way / etc….” 

                   **STOP THAT SHIT TODAY**

Refuse to accept the subpar performance that is tolerated in our society. Not only is this lack of accountability pushed by society, but it is encouraged.

A few practical and immediately applicable points to take away and begin implementing in your life right now are bulleted below.

  • Your bf% being above 15% is absolutely unacceptable and it comes down to nothing more than your ability to try harder and make it work. Don't be a weaksauce fuck who rewards failure by saying Well I'm better than I was so that’s good or Not everybody has to be in shape because you're a fucking Masculine Man and if you're fat then you aren't following rule #1.

  • If your friends or family commit to a deadline, hold them to it. If they commit to running a race with you or going to a party and they bail. The next time you see them don’t tell them it was alright they weren't there and that it’s ok because it fucking isn’t. You need to be able to rely on people to do what they say they will do. It's like that responsibility has all but disappeared as people don't give a fuck about anyone but themselves and the ones who get blown off are too afraid of confrontation.

Do not reward their failure, watch their face as you tell them No, it isn’t ok and that you expected better from them.

  • Your Marriage is on you. If your wife does something you don’t like, you address it. Don’t let her keep going on and on with an action that is grinding your gears. You have the choice to either A accept the behavior and get over it (you don’t control every aspect of your woman) or B immediately confront the issue.

Whether it is shows she watches, time spent on her phone, etc. address the fucking issue instead of twisting yourself up internally while she is enjoying herself.

If you’re a doormat people will walk on you, that’s your role. If you’re sick of being people’s doormat, then stand the fuck up and say No. Failure is always an option, it’s always right there. Accepting failure is also an option, stop choosing that option.

Stop accepting the subpar performance that society has set.

I’ve said it time and again here.

You set the bar from which your wife will measure other Men.

TL;DR: When others come across your life and they fail to meet your standard, call them on it.