[This is a theory. I'll try to explain everything in the simplest possible way.]

Definition: Cognitive dissonance is the mental pressure(or stress) experienced when you hold two or more contradictory beliefs. Acting on one of those beliefs will cause discomfort since you're acting against your other beliefs.

For example, we know that smoking is bad(belief 1) but a lot of people like to smoke (belief 2). Ever tried to argue with a smoker on why he smokes? You will receive a lot of irrational replies such as "I'll quit when I get old" "a lot of people smoke and only some die of cancer. I am not one of them since I workout everyday and stay healthy" " I smoke because I want to cope up with the pressure at work".

In a nutshell, this is cognitive dissonance. Two contradicting beliefs will mix up in your mind and force you to think irrationally.

REDPILL: These are some of the examples I've found here while reading through the posts and comments. Not everyone might have the same beliefs but I am merely explaining two important points I've found. These are not my beliefs or opinions.

1)Basically all western women are sluts(belief 1) but a lot of people still want to get married(belief 2) to the same western sluts.

These men talk about how they're searching for that virgin kinda Christian girl to marry or something like that. Says AWALT but still believes that he'll find a "good girl"™ to marry. Notice the contradicting beliefs?

There is no "good girl". Cognitive dissonance will irrationally ruin you. You will never be happy with women.Don't hold contradictory beliefs. EXAMPLE: Why do PUA's find it harder to make marriage work? Because of cognitive dissonance. They subconsciously scream " AWALT" but still marry a girl because "she's different"™ .

2)Treat women like shit (belief 1) so that she'll listen to you (belief 2).

There's always some form of this in the comments. It actually works because of cognitive dissonance. If she likes you but don't treat her like a princess then there are two thoughts in her mind. Thought 1 -> I like him because he's (handsome,nice,rich ..etc)Thought 2 -> I don't like him because he treats me like shit.

Similarly concepts related to negging also work due to cognitive dissonance. You kinda ignore her in a conversation but keep on glancing at her. Basically you fuck with her mind.

This is just a theory. I have just started learning about cognitive biases and found this correlation interesting. Just wanted to share.