Just like people in marketing can only anticipate what might work to attract buyers, so can you when it comes to women.

While basics can be taught here and to marketing people in college, ultimately split testing in the wild is where things can be fine tuned to the business and unique discoveries can be made.

The same is true for style with men. While you can learn a bit about style here / on youtube channels or wherever, ultimately you should split test as well what results in maximum attraction.

While I personally thought that my smart casual zara'esque style looks best on me, women beg to differ, as I get a ton more IoIs when I dress like a dodgy businessman in dress pants and aviators with a 3 day stubbles.

If you're in a big city like NYC with lots of foot traffic it's relatively easy to figure out what works and what doesn't and you might be surprised by the results.