So this is a pretty simple question, though I imagine the answer could be a little bit more complex.

How do you make it known that you're not only NOT looking for a relationship of any kind, but that sex is your ultimate goal? We don't want to deceive anyone or give the impression that we would string a woman along.

Example: You meet a pretty young lady at the coffee shop, you get to chitchatting, basic small talk, and you set up a date for that night/weekend/whatever. The date rolls around, maybe you're at the local bar having a few drinks, just getting to know each other, continuing the small talk.

Do you bring it up during small talk? Let it happen organically, or make a point to establish that you're not into relationships and are mostly looking for simple flings? The obvious win in this sort of situation (to me, anyway) is that it develops naturally, she's into it, and you end up at hers/your place and you fuck. Done and over with.

The opposite would be that it's a topic that gets sort of forced into the conversation, she ends up being either just not into ONS or flings or is legitimately offended by your suggestion.

Thoughts and suggestions?

Edit: Some good suggestions in here, thanks everyone.