My friend's been reading theredpill and he's been more of an asshole but not in a outcome independent way. It seems it's making him think that saying "anything you want to say" is making him actually become hostile. He's also becoming really rude, and not like a selfish rude where he's looking out for himself but just unnecessarily putting people down. How do I explain it to him that being a jerk/ass doesn't really entail putting down others, and being hostile, and attacking people. He feels like when people try to talk about it, they're challenging his "frame." He might be becoming a bit bitter but I think he's confused.