I've been having trouble holding frame.

I've been reading the new Robert greene book, got to the part about unleashing your shadow. I'm naturally a very shy person, so when people talk shit about me I usually sit there and take it. But I'm pretty good at coming up with comebacks, recently I've been saying them.

It's a mixed bag. On one hand, I don't look like a pssy sitting there and taking it. On the other hand, people are starting to hate me because I'm 'harsh'. This is bad, because I want to run for student body president. That's hard to do when people hate you.

How do I defend myself and use comebacks while still making people like me?