On consistency in regards to frame:

Frame is the consistency of priorities, despite external stimulus. The problem I see in life all too often is that weakness to external stimulus diluting the internal state of mind.

For example: you see a woman isn't interested, so you behavior changes to a more awkward stereotype; she's getting mad, so you bow down; she doesn't throw the pussy at you, so you pacify sexual desires.

Acting as you would, despite their presence is the more effective way of holding frame.