I keep seeing this TV commercial with Jamie Fox representing a cell phone company and two impersonators representing the competition. There's something intangible about the way Fox is presented vs. the two impersonators that makes it clear that he's confident and charismatic and the other two are schmoes, but I can't quite put my finger on it.

I think that some of it is how the suits fit, some of it is body language, the other two guys seem to be a little bit out of shape. Anyone care to elaborate, on this example or any others?

I'm getting back into this after years of being out, and what I've found in the past is that non-verbals played a huge role in my game, but I've definitely slipped a few or more rungs.

What body language / nonverbal things have helped you create a more attractive version of yourself? Including self-talk or beliefs.

Edit: Here are links to the videos.

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