Anyone up for making international men's day more well known/celebrated ? If yes, how?

So, as the title implies, im 100% for making international men's day more celebrated and well known.

International men's day is each year every November 19th. It was created in 1999 by a professor in Trinidad and Tobago.

I genuinely feel that the problems statistically touching the average man (eg higher rate of suicides, higher rate of successful suicides, the larger sense of disposability) are not talked about enough. And i notice that even with the existence of this day, it is viewed as a 'negation ' of women's rights not as a platform for discussing problems on our own terms.

So how do we change this and make international men's day more well known ? Any ideas ?