A man has successfully sued BrewDog for sex discrimination after a bartender refused to sell him a drink because of his gender*.*

In March 2018, Dr Thomas Bower asked to buy the beer company’s Pink IPA, which was offered a discounted price of £4 for customers who identify as female.

However, the 27-year-old said that after a “back and forth” with the bartender, he felt “forced” to identify as female so that he could purchase the drink.

Bower subsequently complained to the company who insisted he had not experienced sex discrimination because the price difference was part of a national campaign to raise awareness about the gender pay gap*.*

At the time of the complaint, BrewDog’s traditional Punk IPA continued to be sold to customers who identify as male for £5.

Not satisfied with the response, Bower decided to take Brewdog to court where he claimed for damages and an apology for “direct discrimination and breach of the Equality Act 2010”.

In a transcript of the court proceedings, District Judge Phillips said: “In my judgment, it is clear that in this case the claimant has been directly discriminated against by the defendant because of his sex.

"The fact that by identifying as female he was still able to purchase a Pink IPA makes no difference. I accept what Dr Bower says, namely that identifying as female was the only way he could purchase a Pink IPA at a cost of £4."

In response, BrewDog said that its Pink IPA was “sold to those identifying as women and was offered at a reduced price of 20%, on the basis of this being the gender pay gap in the United Kingdom".

It added that as soon as Bower claimed he identified as female, he was able to purchase the Pink IPA.

https://www.independent.co.uk/life-style/brewdog-man-sues-court-case-pink-ipa-beer-for-girls-gender-pay-gap-a8963521.html

It's good to see someone having the time and the inclination to call out this sort of nonsense. Most would have either paid the full price, or 'identified as female' and moaned about it but ultimately done nothing. If you as a company want to push this idea of a gender pay gap (misguided as that may be) there are other ways to do it that don't involve discriminating against someone due to their gender.

(PS full article in link - I've copy/pasted most of it, but not all of it).