Study reveals just how quickly we form a first impression

Facial impressions are relevant given that these occur very briefly (in as little as 33 ms) and they are consequential, for instance, predicting government election results and influencing romantic preferences

The researchers found evidence that a single glance of a person’s face for just 33 to 100 ms was sufficient to form a first impression.

We found that people can evaluate faces on trustworthiness, status, and attractiveness following even just a brief glance at a face (e.g., 33 ms) and extra time (100 or 500 ms) only led to a small improvement

On the other hand, an oofy-doofy provider of 15 years gets psychologically castrated by his wife. Could reality be any more brutal?