There's this guy that I can completely destroy in so many ways verbally (even physically) but I don't know if it's worth it? Like should I just turn the other cheek, destroy him, or try to laugh it off and make a joke? Thoughts?

Edit: We're cool with each other and I would consider us friends 95% of the time, but like 5% of the time he will try to roast me or something. It only happens in a group setting in front of at least one girl.