Women are just like men when it comes to selecting a sexual partner when it comes to looks. The first thing men judge when it comes to evaluating a sex partner is physical attractiveness. The same goes for women. This is an inconvenient fact for less attractive men, but does that mean you shouldn't try(game)? Absolutely not! What it means is that you must put your expectations in check. If you are ugly or unkempt or have something about you that is generally unattractive(overweight, bad acne, disfigured facial features..ect. You are seriously at a disadvantage when it comes to bedding women. This is just life. It sucks for a lot of guys, but cold approach pick up is so much about looks that it must be said.

The narrative of the mainstream pick up community is that looks matter to an extent, but matter not if you have game. That they will 'get you through the door' and buy you an extra 30 seconds. This is all lovely and well but it is completely false. In my experience game is 90 percent looks and 10 percent game(leading, escalating, closing)..ect. Sure, if a good looking guy doesn't lead or escalate he is going to fail at bedding women, but that doesn't mean that looks don't matter, it means he failed at the 10 percent of 'game' that is necessary. If you are a good looking guy(8 or above) and have a normal approach, carry a normal conversation show a little intent, lead and escalate its usually a done deal for most girls, whereas if you are an unattractive man you'll probably be getting rejected on the open at least 70 percent of the time and will have a lot of 'nice to meet you' sets that give you a pat on the shoulder or give you a sympathy number only to ignore your text messages. How do I know this? From first hand experience. I go out with attractive and unattractive guys. The attractive guys can open with just about anything and get a hook right off the bat and if they just carry a normal conversation and suggest bouncing the girl will likely follow if logistics are in place. Whereas the unattractive guys could have what would be considered a great open, confident..ect And because of their looks get rejected right off the bat, or again end up with the 10 minute sympathy set.

With that being said have I seen ugly guys pull and close? Absolutely. Is it a fuck ton harder for them? Absolutely. If you are unattractive should you quit gaming? Absolutely not. It is our duty as men to approach women we find attractive and as soon as we stop doing that we lose an important part of being a man, but it is going to make this much much easier and much more digestible for the unattractive men once they realize how important looks are. It's discouraging, but once you understand this you'll start realizing why the attractive guys are getting laid so often and you aren't.If you are under the impression looks font matter you'll start blaming your personality or who are you for your failings and that will just lead to depression. But if you man up and realize we live in a world where when it comes to sex we are judged first on looks and second if we can act normal and lead, then the world of pick up and your short comings are going to make much more sense to you. Anyway this is no way a suggestion to give up or to feel bad about yourself. The best thing any guy can do ifs try to look their best. Be as well groomed and stylish as you possibly can. Go to a professional if necessary. A simple haircut could change the whole dynamic of your face to make you look more attractive and make your good attributes stand out.

Before any guy approaches, the first thing he must must must do is make sure he looks his best and tries to curb anything weird about his physical appearance as much as possible. If you don't do this you are seriously just wasting time and asking for frustration. If you are unkempt or have a physical feature thatch a major turn off you are simply out of the game and thats the reality of it. Anyway I hope this helps some people out there that are frustrated with game and not knowing why. Work on your appearance. It matters much much much more than anyone selling a PUA product will let on.

TL;DR: Looks matter when it comes to game