Hypothetical scenario: you have to make a choice. Choose between a guaranteed $20, or flipping a coin and if it lands on tails you get nothing but if it lands on heads you get $5 million. Which would you choose, a guaranteed $20, or a 50/50 chance at $5 million? Let's be honest, we'd all take the risk and go for the $5 mil.

The same thing applies with women. If you're attracted to a woman, you should tell her you want to go on a date or it's nice knowing you goodbye. Settling for friendship is like taking that $20. But drawing the line and being able to walk away is like accepting the risky yet way more lucrative $5 million bet.