Do looks really matter when it comes to dating?

Well, yes! Of course they do.

There are evolutionary and biological reasons why are minds are drawn to physically attractive people. There have been countless studies on the subject that demonstrate that looks are important when it comes to selecting a partner. It has also been shown that people attribute personality traits such as being funny, caring and intelligent to those that are more attractive.

So don’t listen to a girl when she says looks don’t matter, because they do!

Now what does this mean for us guys?

Are we destined to be alone forever or should we only speak to women we think are not as attractive as us, should we give up now and throw in the dating white towel?

Fuck No!

Yes, looks matter when it comes to dating, but so does everything else; status, charisma, personality, wealth, social and emotional intelligence etc etc etc.
Just to prove my point you can read a study called ‘Attractive Women Want it All: Good Genes, Economic Investment, Parenting Proclivities, and Emotional Commitment. ‘

So yes, looks matter, but not that much.
Looks only REALLY matter when you think they matter.

It’s important to focus on the things you can change. Too often guys will blame their poor dating life on looks and use it as an excuse to not better themselves. If you’re one of the guys that thinks physical appearance is the most important thing and has the biggest impact, then guess what, you are literally just shooting yourself in the foot. These fixed believes stop growth, they act as excuses and barriers to becoming better men.

If you can improve the other aspects of your life, you will have no problem dating attractive women.

I see this time and time again, most of the women I have dated, not only didn’t find me attractive at first, but didn’t even want to speak with me when I approached them.
It was only after I was able to use my emotional intelligence and understanding of female psychology to communicate my value as a man that they developed attraction.

I have coached countless guys that would not be considered to have won the genetic lottery and have still had huge success with their relationships. I might add, its often not the most attractive guys on mentorship programs that have the most success.

On program we try help guys out in all areas of their life. We cover physical appearance through a tailored fashion consult. Its important to improve your physical appearance where you can.

  1. Go to the gym – its not only good for dating but has amazing benefits to your health and happiness. Guys like Bj Gall are masters at facilitating this.
    1. Buy stylish clothes that fit your personality
    2. Be well groomed; get a haircut, do your hair, shave your neck (yes woman notice this shit)
    3. Brush your teeth and take care of your breathe – even the most attractive girl can turn me off with horrendous breathe.
    4. Oh, and have a fucking shower 😊

But at the end of the day, looks don’t mean jack shit if you have a rubbish personality.

So, focus on what you can change, you can’t change your height and you cant change your genetics. But, you can become a confident, well spoken, emotionally intelligent man that women love being around.
What matters the most is the thing you can change the most. Focus on that. If you are too shy to speak to a girl then work on your confidence, if you’re living out of your mum’s basement, work on your finances, if you have let yourself go and are unhealthy then yes work on that.

It’s all up to you, if you want to be successful.
You need to put in the time and resources.

That simple.

No excuses.

-Markus “no excuses” Wolf

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