There is a lot of talk about Frame, how important it is to establish and maintain it, how women swoon over it.

But exactly what frame is, that is super vague and ambiguous, and while there are some excellent posts describing it, I can never escape the feeling that it is all a lot of ambiguous hot air of little practical value. I’ve never seen a loser do some magical “frame” thing and suddenly get a hot girl. And I’ve never seen a successful guy doing anything mysterious to keep up his frame.

In my experience it is all about the Setup, a term I’ve heard from Dan Bilzerian, which kind of encompasses all the background information that women take into account when deciding whether to sleep with you. This is a lot more concrete and actionable than Frame.

Setup starts with who you are, do you have fame, power, wealth, a ripped body with 6 pack abs? It also takes into account the environment, are you one of few guys surrounded by many hot women? Is the environment conducive to seduction?

This appears to not only fit reality, it is also very helpful in providing actionable steps to improve. Get in great shape. Get wealthy. Get powerful. And the penultimate, get famous. Then build the right environment to optimize your attributes.

Now I guess Frame plays a role in guiding you to not fuck things up by acting all weak and needy. But I think most young people should focus on building a strong Setup.

I think the attraction to Frame is that loser guys don’t want to do the work required to have a good setup. You just need to achieve some magical mental state and women will swoon.

I’ve seen a lot of women swoon over a ripped powerful famous guy. Never seen one swoon over a loser who has great Frame.