Here’s a cold fact. In today’s dating market, 80% of women are going for 20% of men. Don’t believe me? Go on Tinder or any dating app. And I know people will say “but that’s online, not real life” yes but online dating has largely replaced traditional spots like work or the bar so it’s a good benchmark to use. If you want to get into the top 20% you have to improve your looks, because that is the first thing women notice and it’s the deciding factor in whether they will entertain you or not. You may be funny, confident, have a great personality etc but that all counts for nothing if you don’t have the looks. Just look at clavicular, you can hate him all you want and call him a jerk or whatever but women are literally throwing themselves at him, even cheating on their boyfriends in front of him. Now I’m not saying you have be a jerk like Clav, you should invest in personality but don’t forget that the only reason a woman would want to get to know your personality is if your looks attract her. In short, looks open the door, personality keeps you in the room.