It's common knowledge in other parts of the manosphere (RSD, Heartiste) that a man's looks are quite far down the list of common attributes that women find attractive but here at TRP the opposite seems to be preached and I'm not sure why that is.
Now to the field report backing up my claim. I was out at a Romanian club last night standing at the bar having a drink when this young, loud, brash Romanian dude rolled up with about seven of his buds following behind. On his way over he said something to a group of girls dancing and you would of thought he knew them. He didn't, he was assuming massive familiarity. I thought to myself here comes the alpha.
He proceeded to order like 10 shots of Jag for everyone in proximity (it was his birthday), myself included. He was treating me like a new best friend. He was dancing around, getting physical with everyone, just completely unstifled. This could of been partially alcohol induced but I got the sense this guy was a natural. All of his friends were hanging on his every word and looking to him for direction.
About an hour later I saw him in a different area of the bar ordering more shots but this time with only a few of his buddies and five gorgeous young Romanian girls. Again, all of their attention was completely on him and at one point he just grabbed the hottest one and started making out with her. He then took her and the rest of the girls out to the dance floor. He had the commanding presence that most of the guy's on this sub wish they had, myself included. I highly doubt he has any idea of what he was doing consciously. I doubt he spends hours watching or reading pick up material. He probably doesn't even know pick up material exists, yet he was the guy with the hottest girls in the club on his arms. It's just the way he is.
Thing is...he was average looking. No better looking than me or any of his friends. He was probably 5'10, shorter than most of his friends. I actually wouldn't say he was good looking at all but I'm sure those girls were thinking in their heads, "he's sooo hawt" but they weren't sure why they felt that way. As Heartiste would say he was all ATTITUDE.
Of course looks matter to a degree and everyone should optimize their aesthetic, but all the talk here of looks being #1 is nonsense.