After banging my head against the wall for 2 hours, it finally hit me. Suddenly it clicked! You see, I recently began work as a copywriter. A large part of my job is to write the text in the advertisements. These words are very precious. They are the backbone to the entire ad. Every word must be filled with emotion and visual cues. Every word must keep the audience reading on to the next. One misstep, and its all over.

Being a complete noob to the process, I had forgotten the purpose of the ad I was writing. The purpose was to get the audience to be interested enough make an appointment with the company's salespeople (which is where they make the sale). My writing direction had gone awry during this ordeal. Stupid me, I started writing to SELL the product instead of to get the appointment. When I stepped outside to get a whiff of fresh air and to freshen my mind, it suddenly hit me. There are infinite ways to capture interest, evoke the desires, and get the appointment. I just had to really dig at the prospect's desires and not be boring. I had to get them to imagine what their life could be if they just made this one step and made the appointment. It was so simple!

If you haven't made the connection already, yes this is highly applicable to getting the first date. I'll share some modified copywriting techniques to text game. Let's get this out of the way first: advertising is manipulation. No its not immoral if you have good intentions and you know that the person will be happy if they do what you tell them to do. So without further ado, here's a breakdown of how you can apply copywriting skills to getting that first date:

-an advertisement needs to first spark interest, then evoke the desire enough to prompt the prospect to do what you say- the call to action

During your first meeting or first texts, your purpose is to spark interest. Anything you say cannot be boring. There are many specific copywriting techniques that can be applied here (i can expand on this by request), but in this post we are focusing on the purpose. In this phase, the girl doesn't know you nor does she have a reason to want to get to know you. So you do not talk about the boring parts of your life. You do not talk to her about the weather or the game last night. You need to pique her interest to find out more about you! This is the only concern on your mind. How long does this phase last? As long as it need to. In copywriting, we do not care about length. We understand that as long as we the prospect is interested, they will read forever (one of the best mail ads is 3000+ words!)

-you must evoke desire enough so that the person can't sleep if they don't satisfy it

Now there are many techniques here as well. I'll expand on a few of them since they are little-known and crucial to the success of this phase. If my experience with single girls have taught me anything, it is that their desire to be with an alpha man is one of the strongest existing desire. As a copywriter, we understand that we cannot create desire, we can merely evoke an existing one. The strong the better. And I bet you this desire is as strong as they come.

During this second phase, the girl is interested, but she will not come to the date because her desire hasn't been evoked. It lies dormant, laying behind the desire to do nothing at home, to do well in school, or to be a successful career woman. Your main objective is to get her to see you as an alpha and to really really want to see you. Here's some techniques:

-Visualization. You can use highly visual descriptions and scenes to get her to imagine being with you and having a good time. This serves a purpose to defeat her fear of a bad date. If she's already visualizing the two of you having fun, that won't even be a problem. The technique is to get her to feel like she is really with you, messing around and having a good time while reading your text.

-Believability. If the girl doesn't believe what you are saying, then you have no case! Add stories and tidbits of information about yourself that help portray you as an alpha man who can take care of her and can get her to open up to you emotionally. It helps to be dominant in the way you speak/text. Everything you say should demonstrate your high SMV. Snapchat is a great one tool to have here!

Moving on to the last phase! Call to action!

-your ad must utilize all that interest and desire by telling the prospect that your product is the only thing that can satisfy them, but it is available for a limited time!

Here is where the two phases boil down to. The purpose of this phase is to get a date and make sure she comes! If your first two phases were done well, she would already think you are the best guy to satisfy her bulging desire. You merely set up the date. However, people are fickle. Fortunately you can make this commitment much stronger by introducing scarcity. Either you are free on that one weekend/day/time only or theres a special fun event that will only be set at a certain period. You can use this to trigger her loss aversion, which is one of the strongest psychological push for someone to do something. No one wants to lose anything- hence FOMO.

I wrote this text on my phone so formatting might be weird. Expand on the specific how to's on each phase in the comments below. I'm sure you guys are brimming with a wealth of that stuff already!