We Save Lives seems like a great approach towards potential drink drivers. But this demonstration was seemingly only installed inside a gent's bathroom.

https://www.youtube.com/watch?v=mAFpkKL6c6w

I've looked at the site and tried to see any female confessions or demonstrations but to no joy.

Is it only men who drink drive and kill now?

So obviously they can't use him because of privacy issues; but are you telling me that not a single woman has ever driven drunk and/or killed someone else as a result?