Wikimedia launched a new campaign to "Address the gender gap" in its content. Why are we seeing an increase in the thought that something that doesn't include women is inherently a systematic bias?

Wikimedia's Inspire Program represents the launch of an initiative to get more women involved in Wikipedia and other Wikimedia sites. While I personally think it's great that women can be involved in such a monumental project, what I do disagree with are the statements made here.

By continuously injecting the idea of a gender gap in every field, there has been an increasing trend that (while not directly stating, but rather heavily implying) all things "man" are bad, and all things "woman" are good.

Here, you can see that the average Wikipedian has been described as a white male, 15-49, and from a majority Christian country. This is, however, not simply a fact stated. This profile is designed to show that, because of these traits, Wikipedia harbors a "systematic bias".

Inarguably, being labeled as part a group which harbors systematic bias is being painted in a negative light. Suddenly, no matter how many contributions you have made, they are now something negative since you are a male. Your contribution, since you are male, your edits won't help the project, and "the encyclopedia will continue to fail to reach its full potential." If you are a male, and since a majority editors are male, your contribution "reflects poorly on the entire community and lessens the legitimacy of that community." (Quotes found here).

On the same token, if you are a woman, your perspective is inherently good. Your perspective will bring equality to a systematically biased community. You're given a campaign and are suddenly are an important warrior in shrinking the gender gap.

This, as I say in the title, is an increasingly thought-of topic by the social justice types. We have seen the idea that things majority-male are inherently bad (and, being careful of getting on a slippery slope, things "male" in general are bad by extension), in STEM careers (pay no attention to the "gap" for boilermakers, construction laborers, machinists, auto mechanics, custodial staff, steel workers, or soldiers), video games, hobbies, television, and so on.

What I would like to know is why men are downcast due to something great they've done just by "virtue" of being male, and how we can stop things from continuing on that way. Like I said, I support women creating whatever articles they want and contributing, but believing their contributions are better by nature is just as sexist as the opposite idea.