Just heard a radio ad for Skullshaver, here in the UK, on absolute classic rock.

The tag line being

"shaving without the lecture"

Didn't get all the advert, but they dropped some very big hints about Gillet and their patronizing ad.

I don't know, if they really believe what they are pushing, but it's interesting that Gillets competitors are seeing their ad as a mistake, and an opportunity to gain market share.