I am slightly confused on this whole, mating ritual that we humans are supposed to learn or understand innately. From what it sounds like to me, to put it into analogy form, men are businesses, and women are advertising. Women sell themselves to men, via their bodies, make-up, etc. Which ends up decaying over time, like an car. Which is probably why men should demand more than just looks before "purchasing", but I digress. And women are attracted to the top 60% or whatever of men, because these are the top, name brand men essentially.

That seems like some pretty fucked up mechanics...