Ultimately it is his responsibility the story was published. Someone must be held accountable. An apology isn't enough. The media must be held to high standards. Do you think we could get any momentum for it? If we get enough signatures we could send out a free press release and maybe get some coverage. (especially in popular conservative blogs) Who knows, maybe we can put enough pressure on them to get the guy fired.

I'd also suggest boycotting Rolling Stone but that movement has already been underway for several decades.