A woman wrote to Hollaback (an advocacy group) compalining that brand x in discriminatory in their advertising.

Hollaback writes back and asks for more details, and they begin a petition.

Not only is Petitioning is missing from a large portion of the things we discuss, the "what do we do" question is often lost among general complaints that something is bad.

The organization didn't think she was overreacting at all, responding: "WHOA. Can you send us more pics? And are you interested in starting a petition?" In collaboration with Kiphart, Hollaback created a petition on Change.org, asking Burt’s Bee’s: “To demonstrate your support for people who are street harassed globally, issue a real apology, agree to stop production of products that legitimize street harassment, and make a donation to organizations working to end street harassment and other forms of gender-based violence.” As of Friday, the petition had garnered nearly 1,700 signatures.

this is where some awareness efforts need to go. We've done this before - with the Osborne / View situation, for instance.